Discover the Highest ROI Employee Benefit: Serving the Sandwich Generation with Estate Services

2024 3 min read

The pandemic has spotlighted the immense challenges faced by the “sandwich generation,” those balancing the care of aging parents and dependent children while maintaining demanding careers. This group—estimated to include 11 million people in the U.S. alone—is stretched thin emotionally, financially, and physically. Now, the pressure is intensifying further with the Great Wealth Transfer, an $84 trillion shift in wealth underway across North America, Europe, and Asia. Amid these challenges, organizations have a unique opportunity to address their workforce’s pain points while reaping a significant return on investment (ROI).

The ROI of Offering Estate Services as an Employee Benefit

Traditional benefits focus on the individual’s immediate needs, yet they fall short in alleviating the stress caused by caregiving responsibilities and financial uncertainty. Enter estate services—an innovative, high-ROI solution:

  • Boost Productivity: Stress related to caregiving and end-of-life planning costs U.S. companies an estimated $33.6 billion annually in lost productivity (Source: Harvard Business Review).
  • Reduce Turnover: Workers with access to family-focused benefits report 20% higher retention rates, saving organizations millions in recruitment and training costs (Source: SHRM).
  • Enhance Engagement: Peace of mind from estate planning correlates with a 30% increase in workplace engagement (Source: Life Insurance Marketing and Research Association).

For a minimal cost of just cents per client per month, organizations can integrate estate services into Employee Assistance Programs (EAPs), retirement services, and group health insurance offerings. This affordable solution delivers measurable ROI in the form of higher productivity, lower turnover, and enhanced employee well-being.

The Sandwich Generation’s Struggles: A Global Perspective

The sandwich generation’s challenges have been amplified by the pandemic, creating a perfect storm of caregiving stress, financial strain, and workplace demands. Across North America, Europe, and Asia, caregivers report increased absenteeism and presenteeism, driven by the following factors:

  • Lack of Estate Planning: Nearly 70% of adults lack an updated will or power of attorney, leaving families vulnerable to costly legal battles and emotional distress.
  • Financial Burden: Caregivers spend an average of $7,242 annually on care-related expenses, with 50% of those costs being out-of-pocket (Source: AARP).
  • Emotional Toll: Prolonged caregiving stress leads to burnout, directly impacting productivity and engagement at work.

Estate Services: A Solution that Transforms Lives and Bottom Lines

Estate services, including digital wills, powers of attorney, and comprehensive estate planning tools, alleviate the pressures facing the sandwich generation by:

  • Providing Peace of Mind: Employees with access to estate planning report a 50% reduction in caregiving-related stress.
  • Reducing Time Off: Workers equipped with estate solutions take 30% fewer days off to manage family crises.
  • Engaging Families Across Generations: Estate services support not just the employee but their entire family, fostering multigenerational loyalty and engagement.

The Growth Opportunity for Professionals

By addressing these workforce challenges, EAPs, retirement services, and group health insurers can unlock significant business growth:

  • Customer Retention: Family-focused offerings reduce churn by 15-20%.
  • Revenue Growth: Enhanced client data and multigenerational engagement open doors to cross-sell life insurance, wealth management, and tax planning services, increasing revenue by 10-25%.
  • Brand Differentiation: Innovative benefits like estate services position organizations as industry leaders, attracting top talent and clients alike.

How Inheritus.com Delivers High-ROI Estate Services

Inheritus.com empowers organizations to offer affordable, scalable estate services that transform both employee well-being and business performance. Our platform creates a full picture of an estate, enabling families to navigate critical life events with confidence. Here’s what sets us apart:

  • Affordability: For only cents per month per client, Inheritus.com integrates seamlessly into existing benefits packages.
  • Ease of Deployment: Our platform is ready for same-day implementation, with optional change management plans available to ensure smooth adoption.
  • Lead Generation: Estate services drive leads for life insurance, wealth management, and related services, further enhancing ROI.

Seize the Moment: Invest in Estate Services Today

The sandwich generation’s struggles aren’t going away—but organizations have the power to provide relief while strengthening their bottom line. By integrating estate services into EAPs, retirement services, and group health insurance, you can deliver the highest ROI employee benefit yet.

Don’t wait to future-proof your offerings and support your workforce during the Great Wealth Transfer. Contact Inheritus.com today to learn how we can help you transform employee benefits, engage families, and drive lasting business growth.

Richard Sanders, CPA, CA, CBV is a seasoned professional and Partner at a leading global Accounting firm, bringing over 35 years of invaluable experience to the advisory board. With a background in Accounting & Finance, he has demonstrated a keen sense of the challenges to business management and growth throughout his career.

Having held key partnerships with several Accounting firms, Richard has a proven track record of success in advising businesses in areas ranging from Audit to Internal Controls, Tax and Valuations. His strategic thinking has been crucial in guiding organizations through periods of startup and growth.

As an advisory board member, Richard provides strategic counsel and invaluable insights on Audit, Finance and Accounting. His expertise and vision play a vital role in shaping the organization’s strategy and driving sustainable growth over the long term.

Richard holds a Bachelor of Accounting & Business Management from the University of Toronto. He continues to stay at the forefront of the Accounting industry’s developments through ongoing education and professional development initiatives.

Richard’s passion for success and his commitment to guiding businesses make him an invaluable asset to the advisory board.

Bob is a distinguished leader in Software M&A, bringing over 40 years of invaluable experience to the advisory board. With a background in the Canadian & US Information Technology sectors, he has demonstrated a keen understanding of the challenges driving business innovation and fostering growth throughout his career.

Having held prominent roles within the Fortune 500, Bob has a proven track record of success in supercharging business growth. His strategic acumen and forward-thinking approach have been instrumental in guiding organizations through periods of change and transformation.

As an advisory board member, Bob provides strategic counsel and invaluable insights on business development, partnerships and strategic alliances. His expertise and vision play a vital role in shaping the organization’s long-term strategy and driving sustainable growth.

Bob holds a BSc in Physics and Mathematics from the University of Ottawa. He continues to stay at the forefront of the Information Technology industry’s developments through ongoing education and professional development initiatives.

Bob’s passion for excellence and his unwavering commitment to the Software Industry make him an invaluable asset to the advisory board, driving the organization’s mission and vision forward with clarity and purpose.

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